Although I have been approached numerous times, I never accept remuneration of any kind to endorse or promote products, brands, companies or initiatives. Unlike many food bloggers who solicit and are paid by corporations to feature ingredients and products in recipes and posts, I prefer to remain objective. When I do speak about a product, readers can be certain it’s because I use it and trust it – no one is paying me.
I believe that online blogging should have the same content disclaimer requirement as print media – that compensated blog posts promoting a commercial product or company be clearly identified as advertorial. Readers trust food bloggers – but if what is being written has been bought and paid for by a company, it may look and sound beautiful but is nothing more than an advertisement and should clearly noted as such.
Does knowing whether posts are paid product placement matter to you? Would it change your view on the credibility of the blogger? Would you be inclined more or less to follow food bloggers who solicit payment for writing product posts without identifying them as advertorial?